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Resources And Discussion

Stories to inspire and teach. Share yours.

Started by ddeubel in Teaching and Methodology. Last reply by ddeubel Jun 10. 79 Replies

 I'd like to share in this forum and would like others to share, short stories that might apply to education / teaching and that will inspire. I believe stories and a narrative are powerful, whether…Continue

Tags: hodja, tao, zen, professional_development, storytelling

Favorite Movie about Teaching?

Started by ddeubel in Teaching and Methodology. Last reply by ddeubel Apr 23. 88 Replies

I'd like to compile a list of movies…Continue

Tags: best, video, film, teaching, movie

Learning Communities

Started by Allan Richards in Teaching and Methodology Oct 27, 2017. 0 Replies

Hey everyone!I am new to the forum and am curious how you feel learning communities benefit educators when it comes to developing a collective responsibility as educators. Do you feel a forum like…Continue

ABCs - Alphabet Resources or Ideas?

Started by NEWS NOW in Teaching and Methodology. Last reply by ddeubel Sep 19, 2017. 72 Replies

I guess the alphabet is our bread…Continue

Tags: children, abc, kids, phonics, reading

About

Comparing Commercials

I really love teaching language by also teaching media literacy, getting students thinking about media and becoming critical consumers of media. 

One standard lesson has always been showing a series of commercials and students watching, filling out a commercial analysis form and then discussing the differences between the commercials. 

These two commercials from Cadillac and Ford go even further. Ford produced the second one based on the original from Cadillac, mocking that commercial. [read more about the controversy here] Great for students to compare the philosophies promoted and also the differences in language between the commercials. 

Download the commercials and use with this handout / listening transcript I produced. You might also want to use the first commercial as a starting point for a lesson contrasting American values with those of other cultures.

If you use this, let us know how it went!  Also, see a lot more suggestions about using commercials in the English language classroom in this Lesson In A Can.

Download lesson materials - Why do we work so hard?   |   Download the video


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